Cases & Concepts
The Challenge:
When dancer/actress Jaimie Goodwin was cast in Disney’s High School Musical 3 and in Fox’s So You Think You Can Dance, she asked Atlas Sports and Entertainment to advise her on media,PR and legal issues as well as how to utilize new social network media to build a fan base.
The Solution:
Atlas Strategies assisted Jaimie with developing her persona on television, advised her on basic legal issues that confront performers new to the entertainment business, designed a clothing line, and developed social networking strategies that allowed her to instantly reach out to tens of thousands of fans across the world. Jaimie will be seen in 2008 as a principle in Disney’s High School Musical 3, which will be the first nationwide theater release in the billion dollar franchise.
Atlas Strategies:
Atlas Sports and Entertainment is guided by the notion of “complete representation” — you perform, we take care of the rest. Our clients benefit from lifelong strategies for success that take them from their current position to short and medium term success, and then beyond into retirement.
