Cases & Concepts
The Challenge:
When the nation’s leading personal concierge service provider wanted to develop a more exclusive and sophisticated brand, it turned to the Atlas team to design and execute its brand architecture.
The Solution:
K.O. Confidential serves many of our nation’s most renowned public figures, from professional athletes to Hollywood entertainers – and they do so without ever being known to the public. Thus, the challenge for the Atlas team was to capture these important brand elements – exclusivity and confidentiality – within the visual elements of the brand. We achieved this by utilizing a black leather and brushed metal concept, which evoke sophistication, combined with imagery of bank vaults and locks, which connote safety and security. The logo/wordmark itself communicates these essential attributes – it is sleek but plain, recognizable but inauspicious, and professional but not overdone.
Atlas Strategies:
The Atlas Media and Communications division is an industry leader in brand and identity development, web conceptualization and design, and public relations management.
